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For people who want to create their own world, the idea of creating a host of gods to rule over said world can be very intriguing! However, for those unfamiliar with the landscape, it can be a challenge. In my own experience, it's better to take inspiration from pantheons (such as the Greek or Norse) in terms of systems, but not in terms of deities. For example, with the Greeks, we know they have a family tree comprising of (from oldest to youngest): Primordial, Titan, Olympian, and Demigods, to break it down into simple terms. We know in the tales that their family tree is long and has wide branches, allowing for a variety of demigods to spring up and a variety of tales to be told. With the Norse, on the other hand, the godly tree is... rather small, if we're going by the 'main god' perspective. Norse demigods (from my experience) aren't talked about much, and the Norse gods have the Apples of Idunn to keep them young (which Loki steals in one myth, as if to highlight the consequences of not having them), while the Greeks are just... immortal. How your gods retain their immortality - and how their family tree grows or shrinks - can impact the tone of your pantheon as a whole.
Take the Greek pantheon as an example of this. The Greeks focused on a variety of arts and performances, not just combat. In fact, with so many Muses and romantic gods, it can be easily said that the Greeks had a relatively balanced pantheon in terms of gods. The Norse, on the other hand, have gods and individuals that focus more so on combat. Thor, Loki, Odin, and several other gods can be easily traced back to the common idea of a warrior or trickster, with the same going for their respective spouses. The Norse have art gods (Kvasir, for example), but they aren't in the forefront. This can be inferred as a representation of (from my knowledge) how the Norse focused more heavily on combat and adventures while the Greeks had a leniency for arts and romance. If your country or society is focused on war, then it would make sense that their pantheon has an abundance of combat based deities. If they are more wide spread, it would make sense for them to have a more 'balanced' pantheon, if you will.
There are some differences to consider. Not all war gods will want war; some may exist for the sole purpose of combating the very idea of war, or exist so that war is fought righteously and in a good manner. Other gods - such as love gods - might not exist to be purely romantic gods, and could serve as platonic deities. Simply because a god can be defined by a single topic doesn't mean they have to love or even abide by it; A god who rebels against their purpose is the most interesting kind of god there is. Likewise, it is wise to avoid labeling your gods simply by one topic. Apollo is a sun god, sure, but he is also the god of music and medicine. We all know Odin is the king of the Norse gods, but he is also a seeker of knowledge and trickster - one who rivals Loki, depending on the myth. Categorizing your gods can be a helpful tool for organization, but it shouldn't be the only thing you develop about them.
Creation myths are... confusing. Every mythos has their own unique idea as to how they all came to be, and that is a wonderful part of story telling! Did they wade out from the vast rivers of nothingness, or were they formed by ashwood and elm bark? These myths can help define a godly family tree and aid you in understanding their early life; If your gods emerged as they are in the time of your story, how have they developed emotionally or mentally? If they were born similar to human children, what were their early days like? Once again, we are confronted by questions that can be answered and embrace the truth of your tale all at once. Thinking this part of your pantheon out can widely increase the locations of worship: If your gods emerged from the sea, it would make sense for a temple or settlement to be near the water to be closer to the gods.
The culture in your country may also change how the respective deities function. In a land where Death is considered a respectable part of life, why would the death god be brutal and unkind? In a place where war is the norm, why would a love god be cherished and treated as a benevolent force? Aspects which we find positive can be considered negative to those societies you create and, as a result, their perception of the gods may change as well. If your country has an apocalypse tale (such as Ragnarok or Apophis swallowing the sun in Egyptian mythos), what god would cause that and why? Would that god be treated as benevolent or malevolent force? These are the questions to consider if you intend to go in-depth with your gods. In the same manner, we have to consider the religious aspects of your gods. What do the officials wear? What are their lives like if someone worships a god not usually worshipped? Do the gods require sacrifices, or are they content without them? What kind of festivals do the people hold in honor of their gods, and why? How do events (such as flooding or eclipses) affect those views of the gods, or what do the gods do to cause them? How the people of your society and culture react and respond to the whims of gods can have a massive impact on your tale.
On that note, how many gods is too many gods? That's a tricky question to answer. In my experience, it depends on your country size and location. A northern country with thousands of people may have more gods than a plain country with only a small town as its populace. Priests or religious officials of these gods may be wide spread and, as a result, there may be various interpretations of gods (similar to the Roman interpretation of the Greek gods: Same, but with changed aspects to better fit their culture).
All in all, the amount of gods is limited to three things: Your imagination, the location, and the population.
Mainly by your imagination, though!
With that, I think I've touched on the major bases when it comes to developing or expanding your pantheon. I'm sorry that it's so long! If I've missed anything, please let me know and I'll gladly mention it in a reply! If you have any tips or ideas on how to build a good pantheon, don't be afraid to share them! Pantheon building can be a crucial part to any story involving original gods, and it can also be one of the funnest parts of world building!
Take the Greek pantheon as an example of this. The Greeks focused on a variety of arts and performances, not just combat. In fact, with so many Muses and romantic gods, it can be easily said that the Greeks had a relatively balanced pantheon in terms of gods. The Norse, on the other hand, have gods and individuals that focus more so on combat. Thor, Loki, Odin, and several other gods can be easily traced back to the common idea of a warrior or trickster, with the same going for their respective spouses. The Norse have art gods (Kvasir, for example), but they aren't in the forefront. This can be inferred as a representation of (from my knowledge) how the Norse focused more heavily on combat and adventures while the Greeks had a leniency for arts and romance. If your country or society is focused on war, then it would make sense that their pantheon has an abundance of combat based deities. If they are more wide spread, it would make sense for them to have a more 'balanced' pantheon, if you will.
There are some differences to consider. Not all war gods will want war; some may exist for the sole purpose of combating the very idea of war, or exist so that war is fought righteously and in a good manner. Other gods - such as love gods - might not exist to be purely romantic gods, and could serve as platonic deities. Simply because a god can be defined by a single topic doesn't mean they have to love or even abide by it; A god who rebels against their purpose is the most interesting kind of god there is. Likewise, it is wise to avoid labeling your gods simply by one topic. Apollo is a sun god, sure, but he is also the god of music and medicine. We all know Odin is the king of the Norse gods, but he is also a seeker of knowledge and trickster - one who rivals Loki, depending on the myth. Categorizing your gods can be a helpful tool for organization, but it shouldn't be the only thing you develop about them.
Creation myths are... confusing. Every mythos has their own unique idea as to how they all came to be, and that is a wonderful part of story telling! Did they wade out from the vast rivers of nothingness, or were they formed by ashwood and elm bark? These myths can help define a godly family tree and aid you in understanding their early life; If your gods emerged as they are in the time of your story, how have they developed emotionally or mentally? If they were born similar to human children, what were their early days like? Once again, we are confronted by questions that can be answered and embrace the truth of your tale all at once. Thinking this part of your pantheon out can widely increase the locations of worship: If your gods emerged from the sea, it would make sense for a temple or settlement to be near the water to be closer to the gods.
The culture in your country may also change how the respective deities function. In a land where Death is considered a respectable part of life, why would the death god be brutal and unkind? In a place where war is the norm, why would a love god be cherished and treated as a benevolent force? Aspects which we find positive can be considered negative to those societies you create and, as a result, their perception of the gods may change as well. If your country has an apocalypse tale (such as Ragnarok or Apophis swallowing the sun in Egyptian mythos), what god would cause that and why? Would that god be treated as benevolent or malevolent force? These are the questions to consider if you intend to go in-depth with your gods. In the same manner, we have to consider the religious aspects of your gods. What do the officials wear? What are their lives like if someone worships a god not usually worshipped? Do the gods require sacrifices, or are they content without them? What kind of festivals do the people hold in honor of their gods, and why? How do events (such as flooding or eclipses) affect those views of the gods, or what do the gods do to cause them? How the people of your society and culture react and respond to the whims of gods can have a massive impact on your tale.
On that note, how many gods is too many gods? That's a tricky question to answer. In my experience, it depends on your country size and location. A northern country with thousands of people may have more gods than a plain country with only a small town as its populace. Priests or religious officials of these gods may be wide spread and, as a result, there may be various interpretations of gods (similar to the Roman interpretation of the Greek gods: Same, but with changed aspects to better fit their culture).
All in all, the amount of gods is limited to three things: Your imagination, the location, and the population.
Mainly by your imagination, though!
With that, I think I've touched on the major bases when it comes to developing or expanding your pantheon. I'm sorry that it's so long! If I've missed anything, please let me know and I'll gladly mention it in a reply! If you have any tips or ideas on how to build a good pantheon, don't be afraid to share them! Pantheon building can be a crucial part to any story involving original gods, and it can also be one of the funnest parts of world building!