rae2nerdy
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I think that'll be pretty difficult for my fandom. And I do not want to do anything with OCs in this regard because I love the setting and canon characters too much to do so. And a lot of the details come from actually being having consumed the media of the fandom, if the person hasn't, they won't understand anything.
I definitely feel SOL right now..:/
Then as I said just get people excited to try out your fandom itself. honestly make a thread about the fandom itself and see who you get to respond.
But remember your goal is not to find people who already know the fandom but get people to engage in the fandom for the first time.
A good example is I am in the Harry Potter fandom (massive player base and audience) so I use that as a point of comparison to get people interested in my smaller fandom (I talk about the similarities, the things my smaller fandom did better, even where you can listen to the books for free)
Now all of that might not be something you can do, but maybe see if there is an established fandom with some points of similarity. (similiar plot lines, similar character types, or even just similar visuals)
Then start saying - hey if you like X check out Y.