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When you shade, you want to change The saturation, not the value of it UNLESS
you are working in grey scale!
I have actually found shading works best when you change value, saturation and even the colour. Depending on your light source, your shadows may be warmer of cooler, but generally speaking, blues and colder colours are used for shadows since it's the last colour our eyes pick up in low light. If you only change the saturation, it sometimes looks brighter than the base colour, confusing the eye. Keeping the contrast fairly noticeably between shadow and base helps differentiate what the light is actually hitting.
That's just my experience though. Whatever works for you!