Yesterday I went, as we all must, to Peppa Pig World. I don't know if you've been to Peppa Pig World - who's been - hands up if you've been to Peppa Pig World. Not Enough! I was worse. I was a bit hazy what I would find at Peppa Pig World but I loved it. Peppa Pig World is very much my kind of place: it has very safe streets, discipline in schools, heavy emphasis on new mass transit systems I noticed - even if they're a bit stereotypical of Daddy Pig. But the real lesson for me, going to Peppa Pig World, and I'm surprised you haven't been there, was about the power of UK creativity. Who would have believed that a pig that looks like a hairdryer, well a sort of Picasso-like hairdryer, a pig that was rejected by the BBC, would now be exported to 180 countries, with theme parks in both America and China as well as in the New Forest. And a business that's worth at least £6 billion to this country. £6 billion! And counting! I think that is pure genius don't you? No government in the world, no Whitehall civil servant, would conceivably have come up with Peppa.